Snowdogs Discover Ashford 2018

Posted on Thursday 9th November, 2017 by

Snowdogs Ash2018_logo

Snowdogs Discover Ashford 2018 – A Wild in Art event proudly brought to you by Ashford Borough Council and Pilgrims Hospices.

For 10 weeks in Autumn 2018, leading up to Christmas next year, Ashford Borough Council and Pilgrims Hospices, presented in partnership with Ashford Designer Outlet, County Square, Quinn Estates and Hodson Developments, will host a major cultural event that will see the streets and open spaces of Ashford become a world class trail of individually designed and beautifully created giant Snowdog Sculptures.

We know this magical event will boost our local economy, inspire civic pride across the generations and showcases the borough’s best assets we have to offer.

Businesses, groups, education establishments and individuals are invited to sponsor a Snowdog sculpture (themed on Raymond Brigg’s classic The Snowman and The Snowdog).

Local and national artists and celebrities will be chosen to decorate our Snowdogs and will partner with a sponsor. Each dog will be unique, with its own design and personality.

The finished sculptures will be displayed at key locations throughout the streets, parks and public areas of the town and borough. Each Snowdog will then be auctioned by Pilgrims Hospices and will raise significant funds to support specialist end of life care for local people.

Along with our Presenting Partners, several local businesses have already signed up to sponsor a snowdog, and get involved.

Download details about getting involved


What our presenting partners say

“It is a great pleasure for us to be involved in a wonderful community event; where our work reaches so many. Like the Snowman and the Snowdog story, we are about the celebration of life and the changes and challenges it brings.”
Cate Russell – Chief Executive, Pilgrims Hospice

“We’re excited to be part of such an innovative project, which showcases the very best that our area has to offer to local residents and visitors alike.”
Peter Corr – Centre Manager, Ashford Designer Outlet

“We believe Ashford Snowdogs 2018 will enable us to provide an even bigger friendly welcome to our visitors from across the county and further afield. If Ashford is going to host world class extraordinary events, then we want to be riding on its (dog)tails.”
Fran Burt – Centre Manager, County Square Shopping Centre

“Snowdogs is a brilliant placemaking initiative that will benefit Ashford as a centre for culture, tourism and creativity. It’s also an excellent way to showcase the town to local, national and international audiences.”
Mark Quinn – Managing Director, Quinn Estates


What will the event bring to Ashford?

– Attract thousands of people to the town and borough
– Excite residents and visitors, generating a feel good factor
– Stimulate the local economy through increased footfall and dwell time
– Increase business exposure and engagement for Snowdogs sponsors
– Gain significant local, regional and national media coverage for Ashford
– Inject external investment into the arts in the borough
– Raise the profile of the borough’s cultural offer

Where else has this been done?
Examples include the hugely popular Supalambanana’s (Liverpool City of Culture, 2008), London Busses (Trafalgar Square 2014), and most recently Snowman and the Snowdogs in Newcastle and Brighton (2016).

How many Snowdogs will there be and where will they go?
There will be a minimum of 25 sculptures for the trail and while the locations are not fixed at the moment, they are likely to be at key locations and prominent sites across the borough.

How much does each Snowdog cost?
The recommended sponsorship for each Ashford Snowdog sculpture is £5,000.

What does each business/sponsor get for their £5,000?
Each sponsor can get involved in the project by selecting the artist and original design for their Snowdog; run staff and customer engagement opportunities; have their company logo and details displayed on the Snowdog plinth in a high profile location in Ashford; as well as links on the Ashford Snowdogs website, app and associated promotional materials. Each sponsor will also be able to use the Snowdogs Discover Ashford brand.


Who to contact
Chris Dixon on:
01233 330352 / 07899 928235

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